Blue Tick Verification

If a WhatsApp account is an official business account, a green checkmark will appear next to the display name in the contact view.

Additionally, successful green tick certification will effectively enhance the stability of the account.

Prerequisites

The standards for WhatsApp official business accounts (OBA) are determined based on numerous factors and differ from policies on other platforms. In addition to adhering to the following WhatsApp commerce policy and business policy, businesses must also:

• Be a well-known merchant: Represent a well-known company, a frequently searched brand, or entity

• Be verified: Have passed company verification

• Set up two-factor authentication (2FA): Have set up two-step verification.

• The conversation limits achieve above 1,000/per day

Applying for the Green Tick (OBA)

Currently, OBA certification applications are only allowed to be submitted through BSP. Please submit an application ticket to us according to the following instructions, and we will submit your application to Meta after it is approved by our staff:

After ensuring that your number meets the above prerequisites, hover your mouse over the checkmark symbol on the right side of the number for which you need to apply for OBA certification, and you will see the Apply button. Click this button.

Click the submit request button and fill in the required information.

• You can submit up to 5 supporting links, especially from well-known publications (such as The Times of India, The Economic Times, The Wall Street Journal, Reuters, Wikipedia, Business Insider), to indicate that the business is well-known, which helps to determine notability.

• If your company has an official website, please fill in your website link at the bottom. This will help us verify the authenticity and popularity of your enterprise and expedite the review process.

After completion, click the submit button to submit your application. Your application will be reviewed by relevant staff in our backend. You can view the real-time progress of the review in the backend. If you need to reupload materials, you will see the reupload entry.

After WhatsApp reviews your request, if your OBA has been approved, a blue label will automatically appear on the right side of the number.

If your OBA request is rejected, a corresponding prompt will also appear above the account.

WhatsApp does not grant OBA to business employees, test accounts, and WhatsApp Business App accounts; it is currently only available to users of the WhatsApp Business Platform.

Understanding Notability

Notability requires a business to have a well-known and frequently searched brand or entity.

On the other hand, notability reflects significant presence in online news articles. The assessment of notability is based on the presence of the account in news articles from publications with large audiences. Paid or promotional content (including merchant or app listings) is not considered as a review source.

OBA is awarded at the phone number and display name level. The notability of the display name of the business account applying for OBA status is evaluated—if the display name is changed after obtaining OBA status, the notability and display name compliance of the new display name will need to be re-evaluated.

Additionally, previous OBA approvals in WhatsApp business accounts do not guarantee that other numbers (with different display names) associated with that account will also be approved. If your WABA includes a primary parent brand and the phone number associated with that brand meets the notability requirements, we recommend updating the display name of the sub-brand as follows: “{{sub-brand name}} by {{notable name}}”.

OBA Application Rejected

If your OBA request is rejected, it means that your account or the certification materials you submitted do not meet the requirements of OBA certification. If you have any questions about the review results, please click the [Contact Us] button to communicate with us further.

Watching the feature introduction video👇