Account Disabling and Handling
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If your business falls outside the industries supported by WhatsApp, then conducting business on WhatsApp is not feasible. These include businesses related to drugs, weapons, ammunition, prescription drugs, tobacco, alcohol, etc. For more details, see: https://www.whatsapp.com/legal/commerce-policy/
The , which is formally known as the Official Business Account (OBA), indicating that it has been verified by WhatsApp as a legitimate and well-known brand. Most businesses can create WhatsApp business accounts and engage in messaging, but not all can be certified with a green badge. If you are a "well-known" business and pass the review, basically you do not need to worry about account bans. The standards for WhatsApp's Green Tick account are set based on various factors, with the most important being the requirement for the company to represent a frequently searched, well-known brand or entity.
WhatsApp's risk control strategies are very complex, but generally, WhatsApp will balance the interests of both consumers and businesses. Typically, message quality is assessed based on user feedback (such as message complaints and blocks). If no improvement in business message quality is detected, the penalties will gradually increase:
First stage: Suspend or ban message templates
Second stage: Lower number quality, thereby limiting the number's sending quota
Third stage: Ban the WABA, rendering all numbers and templates unusable, and in severe cases, disable all WABAs under a BM
When you notice a continuous decline in template or number quality, you need to make some adjustments. Strategies include:
Editing template content: If you believe the template content might be seen as spam or phishing by end-users, try revising the template to optimize the content.
Reshaping the target audience: If you think the information is not relevant to the current audience, change the audience. For example, if the template content is only relevant to users with a specific level of loyalty, send the template message only to that type of user instead of all users.
We cannot predict the future, and even if your current sending quality is high, you might still get banned due to unforeseen factors. For business stability, we recommend backing up your account (you can ignore this if you have a green badge):
If you have the capability and resources, consider creating an additional BM account and corresponding WABA account.
Consumers have preferences for the messages they receive. Put yourself in their shoes; everyone wants to receive messages that are useful to them.
For businesses, messages that lead to business conversions are more valuable. A balance needs to be struck. During the initial phase, focus on messages that consumers prefer (messages with low complaint rates) to make them clearly feel the value of the WhatsApp brand window, gradually cultivating their message habits and brand trust, and then supplementing with messages that yield greater returns for the business.
We attempt to categorize complaint rates by message type, from low to high:
Low complaint rate: OTP, order/logistics notifications, membership/points notifications, service conversations
Medium complaint rate: promotions for loyal customers, shopping cart reminders, seasonal sales
High complaint rate: re-engagement for lost customers, marketing outreach to new customers
WhatsApp does not disclose the actual complaint ratios to anyone; this is just an observational experience. The actual complaint rate is related to the target audience, the quality of the message content, and other factors.
Sending a large number of marketing messages to users affects their experience and satisfaction with the business, leading to dissatisfaction, complaints, or blocking of the marketing messages. An increase in complaint rates can result in a WhatsApp ban.
WhatsApp does not allow the following goods or services to be sold, exchanged, or promoted using the WhatsApp API:
Firearms
Alcohol and tobacco
Drugs (prescription, recreational, or otherwise)
Healthcare products
Endangered species (wildlife and plants)
Live non-endangered animals (excluding livestock)
Hazardous materials
Real, virtual, or fake currency, including ICOs and binary options
Human body parts and fluids
Business models, goods, items, or services that WhatsApp determines to be fraudulent, misleading, offensive, or deceptive, or that may be exploitative, inappropriate, or put undue pressure on the target group
Real money gambling
Adult products or services
Dating services
Multi-level marketing
Payday loans, advance salary, P2P lending, debt collection, and bail bonds
The Facebook account required to create a WhatsApp Business account is crucial. Itβs important to emphasize that purchased Facebook accounts are extremely likely to be banned, and once banned, the chances of recovering the account are almost zero. It is recommended to use your own "old account" or another colleague's "old account." If that's not possible, you can create a new account and actively use it for several days to build trust with Facebook.
First, lower your expectations. WhatsApp does not ban accounts without reason, especially for WhatsApp API business accounts. Once permanently banned, the chances of getting it back are not high.
Click on the banned WABA to enter the details page to view the reasons for the ban and the appeal process.
The image above shows that the account was disabled due to unclear company information. In the "What can you do" on the right, you will see the next steps you should take. After updating the required information, you have one chance to initiate an appeal. It is recommended to passionately explain the situation to the support team in the appeal content:
Description of the company/brand, including the website address, main business.
A true description of why you registered for WhatsApp API to address certain business scenarios, such as customer support or sales activities, and specifically how you will use it, such as placing it on the official website for customer inquiries or sending notification messages to subscribed customers.
The impact of the account suspension on the company's business. If the suspension greatly affects your existing business, it is recommended to state this in the appeal, such as affecting the sending of a large number of OTPs, preventing customers from logging in.
Assure that you have understood WhatsApp's Policy and will be more cautious in using this account in the future. Please review the account and lift the restrictions.
After submission, you can wait for WhatsApp's reply, usually within 1 working day.
Then, you can visit the BM's , where you can see the disabled WABA accounts.
