Create Click to WhatsApp Ad (CTWA)
Learn the simple steps to set up your first Click-to-WhatsApp ad campaign.
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Learn the simple steps to set up your first Click-to-WhatsApp ad campaign.
Last updated
Was this helpful?
Step 1: Create a WhatsApp Business API Account via YCloud
You cannot use a personal WhatsApp number to handle ad traffic. Before creating a Click-to-WhatsApp ad in the Ad Manager, create a WhatsApp Business API account via YCloud.
π Learn how to create a WhatsApp Business API account
Meta requires the Facebook Page to be linked to the WhatsApp API account before creating a Click-to-WhatsApp ad:
Ensure you have admin permissions for the Facebook Page
Enter your WhatsApp Business phone number and click βContinueβ
If your Facebook page and WhatsApp business account are in the same BM account, you can complete the binding directly.
Additionally, if you wish to run ad campaigns on Instagram, you should also link your Instagram account to the Facebook Page.
After completing the above steps, you can start setting up your first Click-to-WhatsApp ad.
To use with WhatsApp, choose βSales.β
Choose Manual sales campaign
Naming your ad campaign
Declaring if you have special ad categories, such as recruitment
Defining whether to conduct A/B testing on the ads
Tip: Insure you have closed Advantage+ catalog ads
Conversion location: Select βMessaging appsβ
Ad type: Select βClick to messageβ
Facebook Page: Choose your Facebook Page
Messaging Apps: Select "WhatsApp".
Performance goal: Choose "Maximize number of purchases through messaging"
Now that you have successfully selected the campaign objective and budget, click βNextβ and define the ad set for this campaign.
Here is a 5-point checklist to optimize ad creatives and media placements for the best results:
Edit specific ad placements on Facebook and Instagram to adjust image sizes. You can also convert a set of images into a video slideshow to increase click-through rates.
Add primary text and headlines to your Click To WhatsApp ad. You can add up to five primary text options and headlines.
Add a description to your ad for more details and context.
Choose a CTA button for your WhatsApp ad. You can select from multiple available CTAs.
Preview the ad in advanced preview. This is how the ad will look in each media placement on Facebook and Instagram feeds.
Click βNewβ and create a welcome message template to chat quickly after people click your ad.
Facebook will now review your ad. Once approved, it will go live based on your targeting.
Navigate to Facebook Page > Click βSettingsβ (top right) >
If your Facebook page and WhatsApp business account are not in the same BM account, you need to log in to the BM that owns the WhatsApp business account, and then visit the page to accept the binding request.
Visit your Facebook Ad Manager and click ββ to begin.
You will only see the WhatsApp number after completing : Connect the WhatsApp Business API Account to Your Facebook Page.
Ads will only be automatically optimized based on customer conversion (Converted) data returned by YCloud when the Performance Goal is set to βMaximize number of purchases through messaging.β .
Refer to the for a comprehensive understanding of bidding strategies.