# Facebook Ads

- [Connect Meta Ad Account](/help-center/ctwa-click-to-whatsapp-ad/facebook-ads/connect-facebook-ad-account.md): Connecting your Meta Ad Account is a prerequisite for enabling CTWA.
- [Create Click to WhatsApp Ad (CTWA)](/help-center/ctwa-click-to-whatsapp-ad/facebook-ads/create-click-to-whatsapp-ad-ctwa.md): Learn the simple steps to set up your first Click-to-WhatsApp ad campaign.
- [Conversion API (CAPI)](/help-center/ctwa-click-to-whatsapp-ad/facebook-ads/conversion-api-capi.md): The Conversion API is an interface provided by the Meta advertising platform, which is not restricted by third-party cookies or browser settings. It allows businesses to provide conversion event infor