MM Lite API
Marketing Messages Lite API
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Marketing Messages Lite API
Last updated
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Marketing Messages Lite API ("MM lite API") is a new way to send WhatsApp marketing messages, which offers businesses the ability to leverage Meta’s AI system to drive business performance and improve quality.
Marketers with limited ad campaign expertise and do not require extensive features of Marketing Messages API today
✅ Lower prices. Send marketing template messages via MM Lite API, and you will get a 10% discount.
✅ Higher or neutral delivery rates compared to Cloud API (Which you are using now)
✅ Track when marketing messages lead to actions on a business’ website (e.g. add to cart, checkout, purchase)
✅ Add a valid period time for the Marketing template.
Authorize your WABA to send messages via the and all your marketing messages to regions covered by the MM Lite API will be automatically delivered through it.
Click the +Authorize button and finish the authorization.
Some advanced features and reporting capabilities of MM Lite API are available only in particular geographies due to Meta policy and/or local regulation.
European Economic Area, United Kingdom, Japan, South Korea:
Messages sent from a business phone number in these countries, or to a consumer in these countries, will not have click and conversion reporting metrics available.
For businesses in these countries, metrics are not available on Ads Manager UI or Insights API. As with Cloud API, metrics will be available via Business Management API and WhatsApp Manager UI ‘conversation’ metrics.
United States:
Businesses phone numbers in the US will continue to be able to use MM Lite API to message users outside of the United States.
Cuba, Iran, North Korea, Syria, and three sanctioned regions in the Ukraine (Crimea, Donetsk, Luhansk):
Messages sent from a business phone number in these countries, or to a consumer in these countries, will not receive delivery optimizations. Note that are also not active in these countries, so a lack of delivery optimizations will not have any effect on message delivery.
Starting Apr 1, 2025, marketing messages sent to WhatsApp users in the United States will not be delivered (error code 131049). Note that this policy is not specific to MM Lite API - it is in place across all Business Messaging APIs (including Cloud API, ).
Businesses in these regions are not eligible to onboard, and messages cannot be sent to a consumer in these regions. This policy is not specific to MM Lite API - it is in place across all Business Messaging APIs (including Cloud API, ).
