MM Lite API

Marketing Messages Lite API

Marketing Messages Lite API ("MM lite API") is a new way to send WhatsApp marketing messages, which offers businesses the ability to leverage Meta’s AI system to drive business performance and improve quality.

Only available for business in the following regions: Brazil, India, Indonesia, Mexico, Chile, Peru.

Who is it for?

Marketers with limited ad campaign expertise and do not require extensive features of Marketing Messages API today

What do you get?

✅ Higher or neutral delivery rates compared to Cloud API (Which you are using now)

✅ Track when marketing messages lead to actions on a business’ website (e.g. add to cart, checkout, purchase)

How can I use it?

Authorize your WABA to send messages via the MM Lite API, and all your marketing messages will automatically be delivered via this API.

Click the +Authorize button and finish the authorization.