MM Lite API

Marketing Messages Lite API

Marketing Messages Lite API ("MM lite API") is a new way to send WhatsApp marketing messages, which offers businesses the ability to leverage Meta’s AI system to drive business performance and improve quality.

1. Only businesses in the following regions can enable MM Lite API: Brazil, India, Indonesia, Mexico, Chile, Peru, Singapore, Hongkong, United States.

2. MM Lite API cannot reach the following regions: United states, Canada, European Union.

Who is it for?

Marketers with limited ad campaign expertise and do not require extensive features of Marketing Messages API today

What do you get?

✅ Lower prices. Send marketing template messages via MM Lite API, and you will get a 10% discount.

✅ Higher or neutral delivery rates compared to Cloud API (Which you are using now)

✅ Track when marketing messages lead to actions on a business’ website (e.g. add to cart, checkout, purchase)

How can I use it?

Authorize your WABA to send messages via the MM Lite API and all your marketing messages to regions covered by the MM Lite API will be automatically delivered through it.

Click the +Authorize button and finish the authorization.