# TikTok Messaging Ad

### Overview

After completing the setup, you can run TikTok ads that open WhatsApp chats, send ad traffic directly into conversations, and manage follow-up centrally through YCloud Inbox.

The guide then walks through prerequisites, ad account authorization, WhatsApp Business number binding, ad creation, and tracking/conversion setup.

#### What Are TikTok Message Ads?

TikTok message ads help businesses start conversations with potential customers through paid ads. In practice, this usually happens in one of two ways:

* The user clicks the ad and starts chatting with the business inside TikTok.
* The user clicks the ad and continues the conversation in a third-party messaging app such as WhatsApp.

YCloud currently supports the second scenario: ads that redirect users from TikTok to WhatsApp.

#### Why Choose TikTok Message Ads?

For teams focused on inquiries, lead capture, and conversion, this format creates a more direct path to conversation. Compared with sending users to a landing page first, it is often better suited to response-driven use cases.

* Ad traffic goes straight into WhatsApp, so the path to conversation is shorter.
* Customer inquiries can be handled and followed up centrally in YCloud Inbox.
* Conversation events and conversion feedback can help improve campaign performance over time.

#### Example of the Live User Journey

This section illustrates how a user sees the ad in TikTok and opens a WhatsApp conversation after clicking the CTA.

<figure><img src="/files/r2AgqjtRxmHatTA9g0yH" alt=""><figcaption></figcaption></figure>

### Preparation Before Setup

Before you begin, make sure the required TikTok, WhatsApp, and YCloud resources are ready. This helps avoid authorization issues, incorrect number selection, or missing event callbacks later.

#### **Setup Flow Overview**

The diagram below shows which tasks are completed in YCloud and which are completed in TikTok Ads Manager, along with the recommended sequence.

<figure><img src="/files/xMLcKhcaqIIxOsiYcxkM" alt=""><figcaption></figcaption></figure>

**TikTok-Side Preparation**

* Confirm that the TikTok ad account for this campaign is available and usable.
* Make sure the current operator has sufficient permission to complete the authorization.

**WhatsApp-Side Preparation**

* Have a WhatsApp Business number already connected to YCloud.
* Use that number to receive inquiries generated by TikTok ads.
* Make sure the responsible team can respond to incoming lead conversations in time.

**YCloud-Side Preparation**

* Ensure YCloud is enabled and accessible.
* Confirm that the WhatsApp Business number used for ad delivery has already been linked in YCloud, as shown below.

<figure><img src="/files/a6A4lDI5lGob55jFqHMe" alt=""><figcaption></figcaption></figure>

* If it has not been linked yet, first go to Add a [WhatsApp Business Number](https://helpdocs.ycloud.com/help-center/whatsapp-accounts-management/create-a-whatsapp-api-account/create-waba-via-embedded-sign-up).

#### Steps

1. Steps 1-2: In YCloud, [connect the ad account and bind the WhatsApp number](/help-center/ctwa-click-to-whatsapp-ad/tiktok-messaging-ad/connect-tiktok-ad-account.md).
2. Steps 3-5: In TikTok Ads Manager,[ create the TikTok message ad](/help-center/ctwa-click-to-whatsapp-ad/tiktok-messaging-ad/create-tiktok-instant-messaging-ad.md).
3. Steps 6-8: Use YCloud for[ traffic handling, ad tracking, and conversion setup](/help-center/ctwa-click-to-whatsapp-ad/tiktok-messaging-ad/tiktok-ads-traffic-delivery-conversion-reporting.md).


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