πUpdate Log
This document is the update log for the YCloud platform.
Last updated
This document is the update log for the YCloud platform.
Last updated
Starting November 22, 2024, WhatsApp will begin gradually rolling out user preferences for marketing messages. This feature may not be available to WhatsApp users in some regions initially.
WhatsApp provides a setting (Offers and announcements) that allows users to stop or resume delivery of marketing template messages from your business, or to indicate their interest level in these types of messages.
Stop/Resume controls
WhatsApp users can use the Offers and announcements setting to stop or resume delivery of marketing template messages from your business.
If you attempt to send a marketing template to a WhatsApp user who has stopped marketing template messages from your business, the API will process the request but not send the message. Instead, the API will trigger a messages webhook with:
status set to failed,
code set to 131050,
title set to Unable to deliver the message. This recipient has chosen to stop receiving marketing messages on WhatsApp from your business
To be notified whenever a WhatsApp user stops or resumes delivery of marketing template messages from your business, subscribe to the user_preferences webhook.
Interested/Not Interested feedback
WhatsApp users can use the Offers and announcements setting to indicate how interested they are in receiving marketing template messages from your business.If a user chooses Not interested, it can affect per-user marketing template messaging limits between you and the user.
To best connect with your customers, all messages should be relevant and expected.
Beginning Nov 22, we are expanding the existing account-level quality enforcements to take action on accounts with extremely low read rates. Businesses will be provided with the existing business experience to unblock messaging if/when enforced. This change will be rolled out globally across all API accounts.
Rules
When an account read rate drops significantly (extremely low read rates) - where the majority of messages sent by the account are unread, enforcement in the form of messaging blocks begins on the account, with an increase in severity if consistently low read rates at scale are observed.
If the WABA read rate is extremely low:
Businesses (WABA) will be blocked from sending business-initiated messages. They can still respond to customer-initiated messages. This first soft account lock may be acknowledged by clicking on the acknowledge button in Account Quality to begin messaging again.
If read rate continues to drop or remains low after the soft lock, businesses may face a gradual increase in enforcement actions (few days of messaging restrictions).
Businesses will have to wait for the enforced-upon limit to begin messaging again. If read rate continues to remain low after repeat soft locks, the account will eventually be offboarded.
How to stay updated on these warnings and enforcements:
For real-time updates, businesses should subscribe to the account_update webhook if they have not already. Similar to existing platform enforcement , businesses will be notified about these actions and have the ability to acknowledge using the Account quality page in Business Manager. Please ensure you have the correct details listed as Admin in Business manager so you do not miss these notifications.
Notifications about severe spam violations will be:
Surfaced in the Business Manager Notifications Center
Sent as an email to all admins set in Business Manager
Sent as a webhook notification to those subscribed to the account_update webhook
WhatsApp continues to invest to improve consumer experiences and business outcomes. For utility and authentication, WhatsApp is updating the range for customizable message validity periods (aka time-to-live or TTL) to provide businesses more control and flexibility, to ensure these messages are always timely and relevant for users.
Utility: From 30 seconds to 12 hours, for businesses on Cloud API
Authentication: From 30 seconds to 15 minutes, for businesses on Cloud API or On-Premises API
YCloud officially supports the ability for our clients to send WhatsApp Flows through its products! WhatsApp Flows are designed to help enterprises collect information more efficiently, refine operations, and meet various scenario needs, such as order confirmation and tracking, appointment scheduling, customer support, product promotion, and collecting user feedback.
In addition to sending WhatsApp Flows messages, YCloud also allows users to view and analyze reply data directly in the backend, helping businesses to see user response rates and information more intuitively and adjust strategies in a timely manner.
We are proud to introduce our brand-new marketing automation toolβJourney.
Built on the WhatsApp platform, this automation marketing tool is designed to help businesses drive revenue growth and operational efficiency. It allows marketers to focus on developing strategies rather than dealing with tedious operations. Let the strategy run on its own, delivering the right message to the right customer at the right time.
Personalized Customer Journeys: Build customer journeys with a visual interface, no coding required. You can precisely plan and optimize interactions based on customer preferences and behaviors.
Real-Time Accurate Triggering: Journey uses event-based triggers to send customized WhatsApp messages to customers at the most appropriate moments, whether it's for registration, purchases, or changes in personal attributes. This enhances marketing effectiveness and boosts conversion rates.
Shopify Integration: Journey connects with your Shopify store, enabling you to use YCloud's pre-built Journey templates to automatically send WhatsApp reminders for abandoned carts within minutes.
Reduce Customer Complaints and Protect Your WhatsApp Account: Journey only sends messages to customers triggered by specific events, ensuring each message is relevant and minimizing unnecessary complaints and risks. This helps maintain the safety and stability of your WhatsApp account.
Common Marketing Automation Strategies:
Welcome New Contacts: Automatically greet and engage new contacts with personalized messages.
Abandoned Cart Reminders: Send reminders to customers who have left items in their shopping cart without completing the purchase.
Automated Customer Re-engagement: Reconnect with customers who have become inactive or lost interest.
Celebrate Customer Birthdays: Send special offers or greetings to customers on their birthdays.
Collect Customer Feedback: Automatically request feedback from customers after interactions or purchases.
Send Order Confirmations Automatically: Provide immediate confirmation and details of orders to customers.
Encourage Customer Reviews: Automatically prompt customers to share their reviews and feedback on your products or services.
Whether youβre looking to enhance customer interactions, increase sales conversions, or streamline operational processes, we hope Journey can provide you with a tailored solution.
If you need any assistance, please feel free to contact our support team, and we will guide you through the entire process.
This upgrade focuses on leveraging artificial intelligence to enhance performance. You can configure smart and powerful chatbots within minutes to resolve 50% of customer issues immediately, providing your clients with a more intelligent and personalized service experience.
New Feature Highlights:
Natural Language Understanding Triggers: Previously, Chatbot responses relied on keyword triggers, which sometimes failed to match customer expressions accurately, leading to incorrect responses. Now, with YCloud, Chatbots support natural language understanding triggers, allowing them to more accurately interpret user text and intent. This enhances the precision of Chatbot Flows and improves response coverage.
Knowledge Learning and Application: Previously, YCloud Chatbot was limited by preset triggers and processes. Now, with the introduction of advanced AI language models, you can upload your own knowledge base links or Q&A documents. The Chatbot can quickly analyze and learn from these resources, independently understanding messages sent through WhatsApp. It can extract relevant information from the knowledge base within a controlled scope and generate smooth, coherent responses, effectively handling user queries outside of predefined processes.
We have deployed it on the official YCloud WhatsApp account, and you can scan the QR code below to experience the conversation. Notably, it has already learned all the knowledge of the YCloud platform. When you have usage questions, you can not only contact our support team but also directly ask it for answers.
WhatsApp Number: +1 833 627 4849
Video Demo:
Due to the costs associated with using AI language models, we have not made this update available to all customers to avoid unnecessary resource wastage.
However, we encourage more business customers to test it. We will provide the first batch of testers with a free and substantial usage quota for their daily customer interactions. Please contact our support team to learn more.
WhatsApp will update the prices for Utility and Marketing conversations in August and October respectively.
Our vision is to make WhatsApp the primary way for businesses and people to communicate. We will continue to invest to ensure WhatsApp maintains a healthy ecosystem, providing a good experience for users and powerful performance for businesses.
Utility conversation fees β From August 1, 2024, we will lower the prices to stay competitive with other channels and encourage businesses to bring more end-to-end post-purchase customer journeys to WhatsApp.
Marketing conversation fees β From October 1, 2024, we will update the prices in specific markets as part of more frequent price updates to reflect demand and the value of marketing messaging.
β From WhatsApp
Now, the YCloud Team provides a detailed interpretation of this price update:
Price Update on August 1, 2024
Utility conversation prices are significantly reduced in most countries/regions except Indonesia, with the maximum reduction reaching 92%.
Combined with WhatsApp's 24-hour conversation billing mechanism (no additional charges for same-type messages), WhatsApp will become the most cost-effective medium for notification reminders.
Price Update on October 1, 2024
Marketing conversation fees are adjusted in a small range, with some increases and some decreases;
The countries/regions with reduced prices include the UK, with a reduction of 25%;
The countries/regions with increased prices are:
India increased by 8.08%
Saudi Arabia increased by 11.07%
United Arab Emirates increased by 12.94%
In addition, WhatsApp emphasizes that they may update prices more frequently in the future (up to once per quarter) to adapt to market changes.
For this price adjustment, YCloud will follow suit.
(Since WhatsApp has not specified the exact time of the price change, and to avoid billing discrepancies due to different time zones, the specific time of the billing price change will be determined by YCloud, and the update will be displayed on the YCloud Pricing Page)
If you wish to obtain the new pricing in advance, please contact YCloud's business team.
