CTWA Introduction

Click-to-WhatsApp Ads (CTWA) are an excellent tool for acquiring new customers now, helping you maximize your ad spend on Facebook and Instagram!

Most direct-to-consumer brands have faced the same issue this year: rising customer acquisition costs on social media platforms like Facebook and Instagram, with no significant improvement in conversion efficiency.

Click-to-WhatsApp Ads (CTWA) are an excellent tool for acquiring new customers now, helping you maximize your ad spend on Facebook and Instagram!

What is Click-to-WhatsApp Advertising (CTWA)?

CTWA is a form of Facebook and Instagram advertising. It allows the audience to initiate a WhatsApp conversation with the brand directly from the ads they see on platforms like Facebook or Instagram. The conversation can be fully human-led or automated using the YCloud WhatsApp Bot, with the option to hand over to human agents using YCloud's human takeover module.

Marketers have been struggling to create high-converting landing pages and generate leads, but now we can eliminate the landing page to shorten the user journey, replacing it with a real-time, personalized conversational experience, making marketing easier.

Why Use Click-to-WhatsApp Ads (CTWA)?

Attract New Customers: Reach more customers and make them aware of your products or services through platforms they use in their spare time (Facebook and Instagram). In countries like Indonesia and Malaysia, people use Facebook and Instagram for news and celebrity updates, and WhatsApp for interacting with friends and family.
Boost Conversion and Drive Sales: With YCloud's comprehensive WhatsApp solution, maintain a long-term relationship with customers and drive business growth through continuous communication.
Improve Lead Collection Efficiency: This ad format eliminates the landing page; once a user clicks the CTWA button, the business immediately gets the user's WhatsApp number.
Increase Return on Investment: Integrate with Meta's Conversion API to feed events back to the ad platform, allowing the ad system to optimize ad targeting for conversions and reduce costs per action. (Coming soon)
Reduce Costs: According to WhatsApp's pricing model, WhatsApp conversations originating from Click-to-WhatsApp ads are considered user-initiated, and conversations starting from the ad entry point are not charged for the first 72 hours after the conversation begins.

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Last updated 4 months ago

What is Click-to-WhatsApp Advertising (CTWA)?

Why Use Click-to-WhatsApp Ads (CTWA)?

Attract New Customers: Reach more customers and make them aware of your products or services through platforms they use in their spare time (Facebook and Instagram). In countries like Indonesia and Malaysia, people use Facebook and Instagram for news and celebrity updates, and WhatsApp for interacting with friends and family.

Boost Conversion and Drive Sales: With YCloud's comprehensive WhatsApp solution, maintain a long-term relationship with customers and drive business growth through continuous communication.

Improve Lead Collection Efficiency: This ad format eliminates the landing page; once a user clicks the CTWA button, the business immediately gets the user's WhatsApp number.

Increase Return on Investment: Integrate with Meta's Conversion API to feed events back to the ad platform, allowing the ad system to optimize ad targeting for conversions and reduce costs per action. (Coming soon)

Reduce Costs: According to WhatsApp's pricing model, WhatsApp conversations originating from Click-to-WhatsApp ads are considered user-initiated, and conversations starting from the ad entry point are not charged for the first 72 hours after the conversation begins.