Overview

WhatsApp Pay can help merchants collect payments from customers in the WhatsApp app, enabling scenarios such as order reminders and shopping cart abandonment.

This feature is currently available only to businesses and users in India and requires integration with specific third-party payment platforms: BillDesk, Razorpay, PayU, and Zaakpay. WhatsApp Pay enables businesses to facilitate transactions directly within WhatsApp.

Use case

Let’s explore how businesses can use WhatsApp Pay to remind consumers to complete their orders.

1. Scenario: A consumer places an order on the merchant's website but delays payment.

2. Action: The merchant applies a discount to the order and sends the consumer a message via WhatsApp using an Order Details template. The message includes the updated discounted order details (Image 1).

3. Consumer Interaction: The consumer receives the message, taps the View and Pay button, and reviews the detailed order information (Image 2).

4. Payment Completion: After confirming the order, the consumer clicks the Continue button, which triggers the payment interface within WhatsApp (Image 3). The consumer then selects their preferred payment method to complete the transaction.

This streamlined process ensures a seamless payment experience for consumers while helping businesses reduce cart abandonment and boost sales.

How to Bind your pay account?

Link Your Payment Account