CTWA Analysis
CTWA analysis is a compilation of CTWA advertising metrics, displaying the performance of advertisers' marketing efforts through various charts and tables.
Here, you will not only see data such as ad campaign spending, impressions, and clicks, but also the number of contacts who clicked on the ad, and you will be able to export this information to plan the next set of marketing campaigns.
Prerequisites
To view CTWA analysis, the following prerequisites must be met:
The corresponding ad account is connected to YCloud.
At least one customer has clicked on CTWA. When an ad has no clicks and no messages sent, it will not be displayed on this dashboard.
View and Download Data
1. View CTWA Conversion Data
View path: YCloud backend > CTWA
Here, you can see all CTWA ad delivery data, including spending, impressions, clicks, and initiated conversations.
2. View Leads Generated by Ads
2.1 Click "Track events" on the right side of the ad campaign
2.2 Select the desired Track events and click "View Leads"
2.3 View Leads that triggered this tracking event
We also support you to export data at any time by clicking "Download," which will download the recorded potential customer dataset to your browser.
Custom Tracking Events
1. Add New Track events
We have set basic tracking metrics based on the user's ad journey, including:
Conversations started: The number of conversations initiated by people who saw the ad.
Engage: Once the potential customer sends the second message
We also support you in defining new conversion tracking metrics by collecting data from conversations:
Select the ad campaign you want to manage > Track events > Click + Track new event.
Here you can choose the tracking method, including tagging potential customers or triggering a keyword in the chat.
2. Set Converted
Determine the most important conversion goal for this ad campaign. When a customer triggers this event, the event will be passed to the ad manager via CAPI to optimize ad targeting. Learn about CAPI
You can click the "Set as Converted" button on the interface, which will define this event as the "Converted" for the ad campaign.
Overall Tracking View
You can not only view and understand the overall ad impression and click data but also collect data from conversations and define "Converted" in the potential customer journey to measure the conversion of ad effectiveness.
CTWA Potential Customer Conversion Funnel Example
Impressions: The number of times the ad was seen.
Clicks: The number of times the ad was clicked.
Conversations started: The number of conversations initiated by people who saw the ad.
Engage: Once the potential customer sends the second message.
Conversion: The most important conversion goal for this ad campaign.
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