# 分析营销活动数据

{% hint style="info" %}
完成Campaign发送后, 您可后台查看消息送达情况以及回复数据情况
{% endhint %}

## 步骤1

登录[YCloud账号](https://www.ycloud.com/console/#/entry/login)，导航至Campaign > Action > Analytics

<figure><img src="/files/5XgicCalD50ElaYStX4e" alt=""><figcaption></figcaption></figure>

## 步骤2

* 点击Analytics，您可查看Campaign相关数据如：发送；等待返回；送达；失败；已读以及已回复数据；
* 点击Export可下载相关数据，支持本地分析

<figure><img src="/files/yjBFy1nqcH5Eco80Af2X" alt=""><figcaption></figcaption></figure>

## 相关参数解释

<table><thead><tr><th>状态</th><th>解释</th><th data-hidden></th></tr></thead><tbody><tr><td>Sent</td><td>此Campaign发送的消息总数</td><td></td></tr><tr><td>Processing</td><td>消息发送后，仍然保持processing状态的消息数量。processing表示已经发送，但终端还未接收成功，可能是由于网络或者未打开app导致</td><td></td></tr><tr><td>Delivered</td><td>消息发送后，终端已成功接收</td><td></td></tr><tr><td>Failed</td><td>消息发送失败。失败原因类型较多，可点击Failed状态旁的？提示查看具体原因</td><td></td></tr><tr><td>Read</td><td>终端已读了消息</td><td></td></tr><tr><td>Replied</td><td>消息在接收成功后的24小时之内，终端回复了上行消息</td><td></td></tr></tbody></table>


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://helpdocs.ycloud.com/help-center/zh/campaign/fen-xi-ying-xiao-huo-dong-shu-ju.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.