search
API DocsVisit our website

Create TikTok Instant Messaging Ad

How to create a TikTok instant messaging ad

circle-info

  1. Before you begin, read this : TikTok Messaging Ads

  2. Steps 1 & 2: Authorize TikTok Ad Account

hashtag
Step 3: Create a Campaign in TikTok Ads Manager

Go to TikTok Ads Manager to create an ad campaign.

hashtag
Steps

  1. Log in to TikTok Ads Managerarrow-up-right, and click Create an Ad.

  1. Under Campaign objective, select Lead Generation.

  1. Continue to the ad group settings.

hashtag
Step 4: Configure the Ad Group and Set Up WhatsApp Business Number

At the Ad Group level, you need to configure the messaging location , WhatsApp Business number, and messaging event set.

hashtag
Steps

  1. Under Location, select Instant Messaging Apps.

  2. Under Goal, select Conversations.

  3. Under Event - Select App, select WhatsApp.

  4. Enter the WhatsApp Business Number for ad delivery.

When entering the number, please note: the country code must be selected separately. For example, if your number is +1234567, you need to fill in two fields: select +1, then enter 234567.

  • After the number is entered, TikTok will automatically match the messaging event set (YCloud has already created the one for your WhatsApp Business Number in Step 2).

ℹ️ If you have questions about the messaging event-set (also called event set) during the TikTok messaging ad creation process, click here to learn more.

  1. After entering the number, you can click Check ID to verify it opens correctly. Use the TikTok app to scan the QR code and experience the WhatsApp redirect interaction.

ℹ️ For TikTok messaging ads, the welcome message in WhatsApp is fixed text and cannot be customized by the advertiser.

This text will automatically switch to other languages based on the TikTok user's language settings.

  1. Continue to complete the remaining settings, including budget, delivery schedule, audience targeting, and placements.

  2. After completing the Ad Group configuration, proceed to the ad creative settings.

Notes

  • The WhatsApp Business number entered must match the number already linked in YCloud.

  • The country code and the number body must be entered separately.

hashtag
Step 5: Complete the Ad Creative Configuration

Follow the TikTok ad workflow interaction and guidelines to complete the information entry.

hashtag
Steps

  1. Upload ad images or video assets.

  2. Enter the ad copy in the Text field.

  3. Clearly state in the copy that users will start a conversation with the business via WhatsApp after clicking.

  4. Preview the ad display and confirm whether the redirect link is correct.

  5. Once confirmed, click Publish to submit the ad.

  6. After the ad passes review, you can turn on the toggle to start delivery.

Important Notes

  • Before publishing, it is recommended to fully preview the redirect link once to confirm that it leads to the correct WhatsApp conversation.

PreviousConnect TikTok Ad AccountNextTikTok: Ad Traffic Delivery, Tracking & Conversion

Last updated

Was this helpful?